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Conventions of music videos

Hip-Hop

 

 

Ø  Locations tend to be a party, club fancy locations

 

Ø  Use of alcohol when they are in the club locations.

 

Ø  Recognised brands and clothing

 

Ø  Expensive cars and houses to show the money involved.

 

Ø  Shots tend to be long and establishing. This is to show the money that is involved. Close-ups to show the jewellery and assets.

 

Ø  Attractive women

 

Ø  Does not follow a storyline

 

Ø  Artists tend to be involved

 

Ø  Dark colours tend to be used

 

Ø  Female audiences as they tend to be male singers.

An example of this is :50 cent- Definition of sexy

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