Amber Cullen A2 Music video portfolio
Question 4
How did you use media technologies in the construction and research, planning and evaluation stages?
With the advent of technologies, I have been able to realise a promotional campaign which would have been very hard to do a decade ago. Digital technologies have allowed access to more home technologies that allow independent producers or people like me to create a promotional campaign in a totally DIY way yet conforming to conventions.
With the proliferation of Web 2.0, we have access to unlimited information which in turn keeps us more informed about latest trends and market demands. At the same time, by being exposed to a whole range of examples and ideas, it is now much easier to have a break in the industry compared to the traditional methods back in the days. There are many examples that can be quoted where social media has played a major role in promoting them to international fame: PSY, Justin Bieber, Rebecca Blacks and the Arctic Monkeys – just to name a few.
Similarly, my immediate plan of action was to research on the net on Unsigned.com for an artist whose song I could promote as part of the promotional campaign assignment. This is where I found Amalia4U and her song ‘Love ain’t been easy’. Since the start, technologies have played an instrumental part in the way I completed this project. I used e-mail and Facebook to contact the artist to seek permission to use the song to avoid infringing copyright rules straight after I decided on the song and artist I wanted to promote. If it was not for such digital platforms today, it would have been really hard to contact an artist so far away, yet alone even finding her song online. This has only been possible by web 2.0 as Gauntlett states.
unsigned.com is where I found my artist and the song that I was going to use.
I also used facebook to ask the artist to use her song in my production.
David Gauntlett- Web 2.0
I then emailed my artist for permission to use her song for my production.
PSY- Gangnam style became famous due to youtube and it being spread worldwide.
Justin Beiber was found on the internet by his mentor Usher.
Friday became very popular due to the internet.