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Question 1

In order to make sure I targeted my audience appropriately, I carried out primary research to identify which style of music I would opt to work with. Below is a sample of the survey I carried out:

This seems to be quite common interest:

From these responses, I was able to think creatively how I could gauge my audience’s interest.

Avril Lavigne’s ‘Wish you were here’ video was equally of inspiration during my planning for my video. These close-up shots captured effectively her emotions of sadness. I equally used a range of close-up shots of my artist’s face but challenged the stereotype. My artist did not cry as I wanted to empower her-despite the situation she is in

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