Amber Cullen A2 Music video portfolio
Research into the music industry
Music videos are watched everyday by thousands of people all over the world. They can watch them on channels like:
q MTV
q Smash Hits
q Kiss
q Magic
q Capital
q And many others
Music videos can also be accessed through YouTube where you can search for any music video you like. With technology evolving it means that we can access music videos many more ways like : Mobile Phones, digital TV and the internet.
How do people view music videos?
How much is noramlly spent on a music video?
As there has been a change over the years it means that they need to market music videos differently. With people downloading music videos of sites like Youtube it means that the music industry have to go about marketing it a different way. So this might mean that they need to spend more money in order to for audience to watch it.
The usual money spent on a music video is around $70,000 to millions of pounds. This is how much the larger record labels are willing to pay. The most expensive music video ever made was by Michael and Janet Jackson ‘Scream. It cost a total of £7,000,000.
However you can make good music videos on a lower budget for example the music video Sabotage by the Beastie boys. This music video has become very famous and it has over 12 million views. http://www.youtube.com/watch?v=z5rRZdiu1UE