When I designed my magazine advert, I also used the motif is repeated. Water plays a symbolic role in my video where it could also suggest her sorrows, the depth of her misery or simply the cleansing process as she reflects on ‘Love ain’t been easy’. Both digipak and poster as well as video have a ray of sunlight reflecting in the water/shot to equally suggest hope. What I didn’t want my audience to misinterpret is that she is not pessimistic and shelved in the market for this misrepresentation. It is true that a lot of my decisions were influenced by genre and lyrics but I equally had to bear in mind that I needed to promote her in the best way possible so that she can attract a wider fan base. So all these decisions of productions required a considered approach.